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Captivate adds to inventory

Toronto-based out-of-home media company Captivate has added two office buildings to its collection of properties: RBC Waterpark 3 in Toronto, managed by Oxford Properties Group, and Deloitte Tower in Montreal, owned by Cadillac Fairview.

Captivate has also renewed an agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary. These include the TD Bank Tower in Toronto, HSBC Bank headquarters in Vancouver and the Shell Centre in Calgary.

"The office buildings encompassed by these agreements are among the most prestigious in Canada," said Marc Kidd, CEO of Captivate. "These venues enable us to engage business professionals with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers."

Captivate operates video advertising screens in the lobbies and elevators of approximately 1,800 office buildings in North America.

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