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March of Dimes conducts Biggest Bubble promotion

Toronto-based charitable organization March of Dimes Canada has begun a campaign called "My Biggest Bubble" to raise awareness of its Gumball Machine program. The program raises funds for Canadian children and adults with disabilities. The social media effort encourages consumers to submit photographs of themselves blowing bubble-gum bubbles via Facebook, Twitter or Instagram. The initiative also makes use of a website at <http://www.mybiggestbubble.ca> at which consumers can find Gumball Machine locations. Each gumball costs one dollar, with the proceeds going to the organization's activities. Participating sponsors will award prizes for the biggest bubbles blown. The promotion will run until Labour Day.

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