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Square One Shopping Centre hires NKPR

The Square One Shopping Centre in Toronto has retained NKPR, also based in Toronto, as its public relations agency of record. The agency will develop a communications plan for the mall encompassing media relations, corporate partnerships, talent relations, social media activities and event management. NKPR's work will support Square One's current expansion initiatives, including the upcoming launch of La Maison Simons and Holt Renfrew stores.

"NKPR has an outstanding track record of securing meaningful results for fashion and lifestyle brands," said Toni Holley, marketing director at Square One. "They demonstrate superior strategic thinking and have an uncanny ability to identify major trends to the benefit of their clients. We were keen to partner with NKPR to reinforce Square One's position as a leader in the shopping centre retailer space. In addition, as we progress with our key expansions, we look to leverage their expertise in creating experiences and building partnerships that will be impactful for our retailers, heighten profile for the centre and, ultimately, drive customer footfall."

Square One is owned by the Alberta Investment Management Corporation and Oxford Properties Group.

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