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Love Art Fair retains NKPR
By Adnews Staff
The Love Art Fair has again retained NKPR of Toronto as its public relations agency of record. The agency will conduct PR efforts in support of the second Canadian edition of the international art fair. The event, which describes itself as "the affordable art fair," seeks to make art available to more people through a "relaxed atmosphere," clear labeling of the art on sale and a $10,000 maximum price. Similar events take place each year in Amsterdam, Bristol, Brussels, Hamburg, Hong Kong, London, Maastricht, Milan, New York, Seoul, Singapore and Stockholm. The Canadian event will take place in Toronto in April.
"After an outstanding first year of excellent media results and consumer awareness, we wanted to continue to work with NKPR to build on those successes," said Nicole Milkovich, director of the Love Art Fair. "Their proactive and professional team really understands our message and ensured that we were connecting with an audience that either had an interest in learning about art or continuing to add to existing collections."