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Square One begins fall campaign

Square One Shopping Centre in Toronto has begun a fall advertising campaign called "Up Close and Personal with Julia Restoin Roitfeld as Photographed by Sophie Elgort." The initiative features photographs of fashion personality Julia Restoin Roitfeld and a variety of products sold by the mall's retailers. The campaign also promotes the opening of a new wing of the mall dedicated to luxury goods in early 2016.

"Julia and Sophie were the perfect duo to herald the arrival of the Square One's luxury wing," said Toni Holley, marketing director at Square One. "They both come from an incredible fashion pedigree and brought so much elegance and sophistication to the shoot and the campaign. The result is a collection of images that builds on the foundation that we have laid for our 2016 expansion, and solidifies Square One's position as a premier style and fashion destination."

The campaign will begin with an event called the "Film Festival Countdown" on Aug. 25 at the private residence at which the photographs were taken. It will continue as part of Square One's sponsorship of the Toronto International Film Festival with a series of fashion-themed activities such as VIP festival experiences, shopping spree giveaways, seat upgrades and other forms of special access for attendees.

Square One Shopping Centre is managed by Oxford Properties.

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