Desjardins conducts Ajusto campaign
By Adnews Staff
Montreal-based Desjardins Insurance recently conducted an advertising campaign for its Ajusto program. The campaign, developed by Bleu Blanc Rouge, was intended to raise awareness of the service. It consisted of out-of-home advertising consisting of transit shelter displays, as well as exposure on Quebec morning television program Salut Bonjour and social media content. Media work was handled by Glassroom and Quebecor Expertise Media.
“The Ajusto campaign for Desjardins demonstrates that magic can happen when you work as a team,” said Patrick Jutras of Quebecor. “In this case, the keys to success were collaboration and transparency among the various groups involved. In addition, the flexibility of Quebecor’s media supports, as well as the breadth of their reach, allowed us to fulfil client expectations and draw the best creative work from everyone on the team.”