Cook It conducts transit campaign
By Adnews Staff
Quebec-based meal kit delivery service Cook It is conducting an out-of-home advertising campaign in Montreal. Developed by Quebecor Expertise Media, the campaign consists of digital transit shelter ads using visuals that change according to the weather. The company ran a similar campaign for four weeks at the beginning of summer. The fall campaign will run until the end of the month.
“The campaign's main objective was to speak to consumers on their own turf about Cook It's diverse selection of recipes for the summer season,” said Alexandre Cholette, media buying lead at Cook It. “Given its flexibility and customizable format, outdoor advertising was the logical choice for presenting Cook It as a provider of food and, even better, a provider of pleasure for all occasions: brunch, aperitif, BBQ, cottage and more.”