Tanguay conducts content campaign
By Adnews Staff
Quebec City-based furniture and appliances retailer Tanguay has begun a new campaign with Quebecor Expertise Media. The campaign is running in the magazine Décormag and on the website Salutbonjour.ca. This is the first time the company has conducted a magazine campaign. The co-branded print campaign consisted of six pages of editorial content about Tanguay appliances, followed by a full-page ad in the fall issue of Décormag. The content is also available on Salutbonjour.ca, accompanied by Facebook and Instagram content.
“Tanguay decided to go this route because it’s a way to showcase its wares that fits naturally into the magazine’s content,” said Nathalie Langevin, sales director at TVA Québec and Le Journal de Québec. “The complementary digital component of the campaign provided an additional touchpoint with the target audience. It was a perfect example of an effective targeted mini-offensive, at a reasonable cost.”