Niagara My Way campaign begins
The Greater Niagara Chamber of Commerce and the Niagara-on-the-Lake Chamber of Commerce have begun a campaign called “Niagara My Way” intended to encourage consumers to shop locally. The initiative invites residents of the Niagara area to submit descriptions of their local shopping experiences via social media using a campaign hashtag. The effort also includes social media advertising, followed by ads in local newspapers and radio stations. Ads will also run in some Toronto media properties over the three-month campaign.
“We cannot stress enough how important it is for people to get out and support the businesses in their community,” said Eduardo Lafforgue, president and CEO of the Niagara-on-the-Lake Chamber of Commerce. “Small, family-owned businesses were hit hard during the pandemic, enduring long periods when they could not open their doors. They can use our help now. There is no need to spend too much time talking why an initiative like this is necessary. We have all lived through the same pandemic and are well aware of the impact it has had on our Niagara community, both socially and from a business perspective. But from that, we have seen anecdotal evidence of an increased awareness to shop in local stores and support local businesses. We want to keep pushing that momentum forward.”