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Rabba Fine Foods conducts Summer Survival promotion

Toronto-based grocery store chain Rabba Fine Foods has begun a promotional campaign called "Summer Survival" that is intended to help Ontario consumers make the most of the remaining weekends of the summer. The online campaign includes a redesigned website at <>. The site offers video tutorials from chef Massimo Capra demonstrating recipes using ingredients from Rabba stores. The chain will also conduct a contest component in August that will give away an "Ultimate Background BBQ Party" package worth $5,000.

"We've seen how committed [our customers] are to maximizing the seasons, especially summer weekends," said Jiries Rabba, marketing manager at Rabba, "So we've developed some tools to help make the most of their time, whether preparing for a day out at the beach or a last minute BBQ. Most, if not all, of your needs are covered at Rabba. Our new content aims to help take the hassle out of planning, so our customers can spend more time with family and friends."

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