Sponsorship roundup
By Adnews Staff
Virgin Mobile Canada has signed a long-term sponsorship agreement with Toronto night club the Mod Club. The venue will now be known as the Virgin Mobile Mod Club. The club will also be given a new visual style. As part of the agreement, Virgin will sponsor a number of live musical performances at the club and provide various special offers to its customers. Virgin Mobile customers will receive access to dedicated lines into the club and areas within the venue, draws for free concert tickets, discounts on tickets, early access to tickets and opportunities to meet performers. "The Mod Club has showcased some of the hottest up and coming acts from around the world," said Andrew Bridge, managing director of Virgin Mobile Canada. "This new partnership to create the Virgin Mobile Mod Club is a great way to shine the spotlight on great music while bringing more access and benefits to our members."