New marketing vice-president at Globe and Mail
By Adnews Staff
The Globe and Mail has appointed Alon Marcovici to the newly-created position of vice-president of marketing and audience intelligence. His new job, which will begin on June 20, will include brand and consumer marketing, sponsorships, and an initiative to provide enhanced audience intelligence. Marcovici was most recently executive vice-president of digital media at CTV. He was also vice-president of digital media for Canada's Olympic Broadcast Media Consortium. He has also been vice-president and chief marketing officer of the Toronto Board of Trade, vice-president of marketing and communications for the Florida Panthers hockey team, and director of marketing media at Maple Leaf Sports & Entertainment.
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