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Toronto Board of Trade breaks new campaign

The Toronto Board of Trade has begun a new advertising campaign intended to draw attention to its activities and increase membership sales. The print creative consists of black and white cartoons that describe the benefits of board membership and the events and services it provides. The campaign is running in the National Post, the official daily newspaper of the board. A radio campaign based on the same themes will break in the fall. “This campaign allows us to communicate our messages in a way that should make the business community sit up and take notice,” says Alon Marcovici, vice-president and chief marketing officer of the board, “It’s a smart, fun way of showing a different and relevant side of the board in 2006. We strongly believe that people will start to look forward to seeing our cartoons and, after all, the best kind of advertising is also entertainment.”

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