WorkSafeBC conducts injury awareness campaign
By Adnews Staff
WorkSafeBC of Vancouver has begun a new awareness campaign aimed at young workers. The goal of the campaign is to raise awareness of workplace safety and reduce the number of injuries suffered by 15- to 24-year-olds. The initiative includes radio advertising, posters at bars, restaurants and work sites, online ads, a contest and a website located at <http://www.demandsafety.ca>. The creative makes use of graphic depictions of various work-related injuries. One execution consists of a drink coaster with a hole in it, making a finger placed through the hole appear to have been severed. The campaign is based on a similar effort conducted by the Workers’ Compensation Board of Nova Scotia in 2005. That campaign, created by Extreme Group of Halifax, was adapted for WorkSafeBC by Wasserman & Partners of Vancouver. “We wanted to learn from the Nova Scotia experience and add elements that would broaden the approach here in BC,” said Gary Grafton, account director at Wasserman. The campaign will run in the province through August.