Cue Digital Media launches in Toronto
By Adnews Staff
A new digital entertainment company called Cue Digital Media has opened in Toronto. The company will serve as an umbrella brand for two existing firms: Digital Percent and Digital Branz. Digital Percent, launched in 2003, creates online branded content, while Digital Branz, launched in 2010, is an online entertainment representation company. Cue Digital Media will offer services including campaign integration, home page takeovers, page skins, editorial integration, promotions and sponsorships, as well as the production of short-form branded videos for advertisers. "Cue Digital Media is the evolution of online video entertainment," said CEO David U.K. "Combining content production, branded entertainment, display advertising and distribution to critical mass audiences enabling brands to advertise effectively in the new online television model. We exclusively represent premium online entertainment properties with audiences between 500,000 and 3 million monthly unique viewers in Canada. We reach 32% of all Canadians online, extending our advertisers' reach dramatically with innovative and creative online executions to an elusive, technology savvy audience."