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Art Gallery of Ontario of Toronto hires Endeavour, Trajectory

The Art Gallery of Ontario of Toronto has retained Toronto firms Endeavour and Trajectory as its agencies of record. The two firms pitched for the account together in a review process involving an unknown number of contenders. Endeavour will handle branding and marketing for the gallery and its upcoming exhibits, including Abstract Expressionist New York: Masterpieces from The Museum of Modern Art and Chagall and the Russian Avant-Garde: Masterpieces from the Collection of the Centre Pompidou, Paris. Trajectory will handle the gallery's branding efforts. "We're very excited to be working with Endeavour and Trajectory," said Bernita Kiefte, the gallery's executive director of marketing and communications. "Endeavour's work in the cultural space is highly respected and will be invaluable as the AGO continues to evolve the brand globally."

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