Bee Maid Honey begins online promotion
By Adnews Staff
Winnipeg-based Bee Maid Honey has begun an online promotion intended to provide consumers with a look at where honey comes from and how it can be used. The promotion features beekeepers who describe how honey gets from the beehive to consumers. A video introduces each section of the website, which also includes a contest for recipes that make use of honey. The promotion, which is aimed primarily at consumers in western Canada, will run from April 11 to Sept. 30 at <http://hivetohome.beemaid.com>. "How honey is produced is one of the most fascinating stories in food production," said Guy Chartier, CEO of Bee Maid Honey. "In today's food environment it is important to know that every drop of Bee Maid honey can be traced back to one of our producers, and it is important that consumers better understand the role the honey bee and the honey producer play in bringing this wonderfully pure product to our table."