Manulife Financial breaks new campaign
By Adnews Staff
Toronto-based Manulife Financial has begun an investor advertising campaign in support of its product allocation strategy service. The campaign is intended to educate consumers about the service and the ways in which it can help them plan for their retirement. The ads also direct viewers to a website at <http://www.helpmysavingslast.ca> for more information. "Pre-retirees and retirees need to protect the wealth they've worked so hard to accumulate," said Roy Firth, executive vice-president of Manulife Financial. "As Canadians live longer, they also need to plan for some growth, which may mean incorporating equities into a portfolio. For investors in this critical stage of their lives, this is a unique strategy that can help advisors and investors construct the most appropriate portfolio."