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Weather Network hires three agencies, new CMO

The Weather Network, along with its French-language counterpart MétéoMédia, has retained Wunderman as its creative agency of record. In addition, Mindshare Canada has been hired to handle media buying and High Road Communications has been appointed public relations and social media agency of record. The agencies will develop a marketing strategy intended to "reinvigorate" the brands. As part of this effort, the company has also hired Jodi Kasten as senior vice-president and chief marketing officer. She was previously online media sales director, online marketing director and director of enterprise and public sector marketing at Microsoft

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