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Fisher-Price continues Best Little Laugh promotion

Toy company Fisher-Price Canada has begun a new phase of it's ongoing "Best Little Laugh" contest promotion. The initiative takes the form of a sound chip insert in the October issue of ParentsCanada magazine. The chip plays the sound of a baby laughing when the insert is opened, and readers are invited to enter the contest by uploading a recording of their own child's laugh to a website a <>. The promotion was developed by media planning agency Carat in collaboration with the magazine, promotional firm Brandfire and Quad Graphics. According to the company, this is the first time a sound chip has been used in a magazine ad.

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