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Loblaw Companies hires Launch

Loblaw Companies has retained Launch of Toronto as its for in-store experience agency. During the multi-year assignment, Launch will develop a national strategy intended to improve the in-store experience of Loblaw customers. "Launch inspired us with their passion and corporate mission to strive for continuous innovation and improvement of in-store activation through creativity, technology and shopper-centric thinking," said Chris Kew, vice-President of event marketing at Loblaw Companies. "We want our consumers to truly enjoy the in-store shopping experience and we are confident that through this partnership we will be able to deliver on this goal." Launch is a division of Consumer Impact Marketing.

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