Torchia Communications retains Honda Indy Toronto account
Green Savoree Toronto, owners of the Honda Indy Toronto auto race, has renewed its account with Torchia Communications. The agency has been retained to develop a public relations campaign in support of next year's event, which will take place July 8 to 10, 2011. "Last year, the team at Torchia Communications implemented a successful campaign and helped to contribute to the profile of the event," said Charlie Johnstone, vice-president and general manager of Honda Indy Toronto. "We are confident that they will achieve an even better result for the upcoming event in 2011." The assignment includes the conduct of press conferences, media tours, event accreditation, onsite press logistics and editorial services.