SCOTIABANK ADDS ON-LINE SERVICE FOR STUDENTS
By Adnews Staff
Toronto-based Scotiabank is now accepting student loan and Classic Visa applications on-line via the bank's Web site. The deal is the newest addition to Scotiabank's Banking Advantage Plan, a special student banking package that offers a no-fee Classic Visa card, a daily interest chequing acount with a 50% discount on transaction and maintenance fees, a ScotiaCard banking card, and a graduate car loan. Print advertising and on-campus posters for the program will begin next month. Direct mail began in May. The campaign was created by Cossette Communication-Marketing's Toronto office.
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