LONDON LIFE OWNS A PIECE OF THE ROCK
By Adnews Staff
London Life has signed a deal to buy the Canadian branch operations of The Prudential Insurance Company of America. Under the deal, London Life now has life, group life and health insurance operations, as well as pension, annuity and mutual funds businesses. The agreement doesn't include Prudential's other businesses in Canada: its real estate brokerage, Prudential Real Estate Affiliates; its property and casualty subsidiary, Prudential of America General Insurance Company (Canada); and another life insurance subsidiary, Prudential of America Life Insurance Company (Canada). Advertising for London Life is done by Goodgoll Curtis of Toronto.
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