Sponsorship roundup
By Adnews Staff
Global Television program Entertainment Tonight has signed-on as the exclusive sponsor of the Gala Programme for the 2010 Toronto International Film Festival. "For the past five years, ET Canada has been front and centre with its festival coverage, continuing to bring Canadians the best access to the 10-day film celebration," said Tamara Simoneau, the show's senior executive producer. "We're extremely excited to now sponsor the festival's prestigious Gala Programme. We see this as the ultimate complement to the ET Canada brand." No details of the sponsorship are currently available. Global Television is owned by Canwest Broadcasting.
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