Kellogg promotes Fibre Plus with new campaign
By Adnews Staff
Kellogg conducted a branding and sampling campaign for its Fibre Plus line of snack bars in Vancouver, Calgary, Montreal and Toronto yesterday. The company undertook the promotion in association with commuter newspaper Metro. Promotional workers distributed approximately 100,000 sample bars to pedestrians during the morning commute. The campaign was developed by Starcom in association with Metro. It includes print advertising as well as online ads at Metronews.ca and Metro's social media channels.
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