Canadian Primedia buys Kubas Consultants
By Adnews Staff
Toronto-based advertising sales representation firm Canadian Primedia has acquired Kubas Consultants, a marketing research and consulting agency also based in Toronto. Kubas offers research, analysis, planning and strategic consulting in support of business development and performance improvement. The company also has a market research division and specializes in newspaper marketing. "This acquisition diversifies and strengthens Primedia and provides us with some exciting new services to add to our company's offering," said Ron Clark, president of Canadian Primedia. "Kubas Consultants has an excellent, well-earned reputation. I have known and admired Len Kubas and his company for many years and am looking forward to working with Len and his team to build the Kubas brand further and to make it an important sister company of Primedia." Under the terms of the deal, Len Kubas will remain chair of Kubas Consultants for several years. The company will also open an office in New York City to service US-based clients. No financial details are available.