GoodLife Fitness hires Doug & Serge
By Adnews Staff
GoodLife Fitness has retained Toronto-based Doug & Serge as its advertising agency of record. "We are working hard as an organization to have the most compelling fitness offering for Canadians so more people feel comfortable and enthused about wanting to live a better, healthier and more active life," said John Muszak, the company's marketing vice-president. "We are at the next phase in our evolution where we want to get the message out to more Canadians that we are here to help. We spoke to several top agencies and Doug & Serge stood out from the rest because of their enthusiasm for the opportunity, their strategic insight and how they were able to translate that into some outstanding creative thinking." GoodLife Fitness operates approximately 280 locations nationally.