Honda Indy Toronto begins marketing program
By Adnews Staff
The Honda Indy Toronto and its sponsors have begun a joint marketing program intended to raise awareness of the auto race, which will take place from July 16 to 18. The two-month campaign includes newspapers, radio, television, online, transit and out-of-home advertising, as well as social media activities, sponsor retail displays and a series of special events. The campaign was developed by Grip, PHD and Torchia Communications. "Broad and creative activation tells us that sponsors are happy with our event attributes and business model," said Charlie Johnstone, vice-president and general manager of the Honda Indy Toronto. "In the end, it is the consumer who wins thanks to better value, access to contests, special offers and greater excitement."