Absolut conducts one-day art show in Toronto
By Adnews Staff
Absolut vodka conducted a one-day promotion in Toronto yesterday. The event took the form of an art installation at the disused Lower Bay subway station by Toronto artist Justin Broadbent, followed by a party at the same location. This is the first time Absolut has collaborated with a Canadian artist. "It was amazing to work in this underground space," said Broadbent. "It really gave life to the phrase 'dig beneath the surface' to find the opportunities that we pass by every day." Absolut is marketed in Canada by Corby Distilleries.
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