Funktion Personal Training conducts street promotion
By Adnews Staff
Funktion Personal Training began a street promotion in that city yesterday. The initiative consisted of a man riding along the streets of Vancouver on a stationary exercise cycle that had been converted into a moving vehicle. The cycle displayed the copy, "Escape your boring gym." The promotion, developed by Rethink Communications of Vancouver, will continue through the summer. "It may seem a little ridiculous, but it's actually a really impactful and cost effective way to get Funktion's message out there," said David de Haas, associate creative director at Rethink.
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