COKE TURNS TO GRETZKY TO PROMOTE ONE-LITRE BOTTLE
By Adnews Staff
Coca-Cola Canada of Toronto has enlisted hockey great Wayne Gretzky for a TV commercial promoting its one-litre bottle of Coke. The 30-second ad began airing nationally last week. It begins with Gretzky floating on a dingy in a sunny swimming pool. A star-struck pool-side admirer recognizes him and hurries to toss him a bottle of Coke. Wayne's relaxed expression slowly turns to fear as the giant shadow of the airborne bottle looms overhead. With a huge splash, the bottle lands in the pool sending Gretzky and his dingy flying straight up on a gusher of water. As he crash-lands in the now nearly empty pool, Gretzky reaches out for the Coke bottle and takes a drink as his fan looks on. The ad was created by MacLaren McCann of Toronto. Optimedia of Toronto handled the media buy.