INSTEP TO PROMOTE DISPATCHING SYSTEM
By Adnews Staff
InStep Mobile Communications of Vancouver will begin advertising its shrink-wrapped TaxiCad wireless dispatching system in North America in October. The company will use trade magazines and trade shows to promote the system. The ads will be developed in-house with the help of a freelancer. TaxiCad has been available since January. It is a standardized dispatching system for taxi companies with fleets between 20 and 100 cars. TaxiCad consists of the hardware, software and mobile data terminal. InStep also markets customized wireless dispatching systems for taxi companies with fleets of over 100 vehicles.
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