G4 debuts new programming block
Rogers Broadcasting specialty television channel G4 has introduced a new summer programming block called "Adult Digital Distraction." The block, aimed at men between 18 and 34 years-of-age, consists of animated and live action comedy programs. It will air weeknights at 8pm, 10pm and 2am. "The quality programming on ADD already has an established fan base due to popular original 'Adult Swim' series such as Aqua Teen Hunger Force and The Venture Bros.," said Malcolm Dunlop, executive vice-president of programming at Rogers Media Television. "This highly entertaining block is sure to draw more viewers while entertaining G4's existing audience."