Quizative gets more work from Harlequin, Sony Ericsson
By Adnews Staff
Toronto-based digital agency Quizative has recently completed two projects. Book publisher Harlequin Enterprises hired the firm to develop a digital installation for an art exhibit in New York called "The Heart of a Woman: Harlequin Cover Art 1949-2009." The installation is controlled by hand gestures and allows users to put themselves on the cover of a selected Harlequin novel. The user then receives a identification number that can be used to retrieve the image from a website located at <http://www.harlequincelebrates.com>. The exhibit will run until June 12. "We are using technology to create a richer experience for the visitor," said Adam Oliveira, executive creative director at Quizative. "It gives them a chance to engage with the exhibit and with the brand. This digital experience allows anyone to live out their romantic fantasy on the cover of a Harlequin. As far as we know this technology has never been used this way before."
Sony Ericsson Mobile Communications hired Quizative to develop a channel sales incentive program for its vendors. The program is aimed at sales representatives at Rogers and Fido retail locations and is intended to encourage them to sell Sony Ericsson cell phones. The program makes use of a website at <http://www.sonyericssonrewards.com> that allows participating salespeople to track their sales and win prizes. "Personal reward and the competitive drive to win are emotional motivators for reps," said Allison Laux, strategy and insight vice-president at Quizative. "So we created a personalized site where the reps instantly see their sales updates and where they stack up against the competition. It's a win-win situation for all."