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Rogers Broadcasting launches Kiss92.5 FM in Toronto

Rogers Broadcasting has rebranded Toronto radio station Jack FM as Kiss92.5 FM. The station will play popular hit music. It previously used a predominantly classic rock format. "We did an incredible amount of research and it came back loud and clear," said Sandy Sanderson, executive vice-president of Toronto radio at Rogers. "It told us there was a huge unfulfilled demand for a station that would play all hits and nothing but today's hits. We are encouraged by our findings that indicate there are a large number of people who are seeking out this kind of programming, more than we ever had thought." The station also has a new website, located at <http://www.kiss925.ca>.

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