Rogers Broadcasting launches Kiss92.5 FM in Toronto
By Adnews Staff
Rogers Broadcasting has rebranded Toronto radio station Jack FM as Kiss92.5 FM. The station will play popular hit music. It previously used a predominantly classic rock format. "We did an incredible amount of research and it came back loud and clear," said Sandy Sanderson, executive vice-president of Toronto radio at Rogers. "It told us there was a huge unfulfilled demand for a station that would play all hits and nothing but today's hits. We are encouraged by our findings that indicate there are a large number of people who are seeking out this kind of programming, more than we ever had thought." The station also has a new website, located at <http://www.kiss925.ca>.
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