Website roundup
By Adnews Staff
Tire company Michelin has begun two online marketing campaigns called "On the Road" and "Magic Moments." Both are aimed at Canadians planning road trips this summer. The first initiative consists of a website located at <http://www.michelinontheroad.ca> which provides tools for planning trips, including a fuel calculator, a route planner and fuel efficiency advice. The second campaign involves a website at <http://www.michelinmoments.ca> at which Canadians can submit their own travel tips and photographs of their summer road trips. Visitors to the site can also win a $1,000 American Express gift card. The company will also give away one Michelin Green Guide per week until the end of August.
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