Bleublancrouge promotes Place Ville Marie
By Adnews Staff
Bleublancrouge of Montreal has opened a photograph exhibition in that city called "Place Ville Marie: The Rise of Montreal." The exhibition is the first in a series of initiatives that will promote the 50th anniversary of the real estate development. The agency has also created a new brand identity for the location. "We dressed up Place Ville Marie to make it seductive and emphasize its architecture so that people look at it like an architectural work in its entirety and not as an office tower with a shopping mall," said Marie-Hélène Trottier, creative design director at Bleublancrouge. The exhibition will run until Oct. 30. Place Ville Marie is owned by SITQ.
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