Saxx Underwear begins No Status Quo campaign
Vancouver-based apparel company Saxx Underwear has begun a new marketing campaign. The effort, aimed primarily at male consumers, features three men who are working to solve world problems. The campaign includes an online video called "No Status Quo" which highlights the work of a rainforest conservationist, a coral reef expert and an insect protein advocate. The promotion also makes use of a redesigned website at <http://www.saxxunderwear.com> and social media activities.
"As a brand and a product, we equip men to tackle everyday challenges," ssaid Braden Hoeppner, chief marketing officer at Saxx. "Now it's time we not only support them physically, but we also inspire them to create the change they want to see in the world. In today's environment, can you imagine what impact we could have if more businesses dedicated marketing dollars to impacting positive change?"