Keen Canada hires FleishmanHillard HighRoad
Footwear company Keen Canada of Brampton, ON has retained FleishmanHillard HighRoad as its public relations agency of record. The agency will work to promote the company's products and brand, as well as the idea of "outside adventure." The assignment also includes national media and influencer relations nationally, with a focus on millennial-aged and Quebec-based consumers.
"We are excited to bring FHR onboard to build awareness for Keen footwear and support our mission to inspire Canadians to explore outside," said Matt Merko, director of marketing at Keen Canada. "Together, we will show Canadians that our products are the perfect companion for exploring this country's iconic landscapes."