Henry's debuts quarterly magazine
Toronto-based photography equipment retailer Henry's has launched a new publication called The Lens in collaboration with Rogers Media. The national publication will focus on photographic and video creation for consumers ranging in skill level from beginner to professional. The quarterly magazine will be distributed free in Henry's stores beginning May 15, with a national circulation of 120,000. Its content will consist of interviews, profiles, advice, instructional articles, product reviews and photo galleries. Each issue will also include a themed challenge which will invite readers to submit their own images for publication in the next issue.
"The Lens is a way for Henry's to share our passion for photography, video and content creation with our customers in an exciting new way," said Jeff Tate, vice-president of marketing and electronic commerce at Henry's. "For more than 100 years, we've prided ourselves on delivering an exceptional customer experience and being part of the creative community. Now, with the help of Rogers Media, The Lens will bring our customers even more information and inspiration, shining a spotlight on Canada's finest content creators."