Adnews

Please login to continue

Username:

Password:

Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.


Warning: getimagesize(http://www.adnews.com/images/37639.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 159

Warning: getimagesize(http://www.adnews.com/images/m37639.jpg) [function.getimagesize]: failed to open stream: HTTP request failed! HTTP/1.1 404 Not Found in /home/nas1r1/83/28/8202883/web/view.php on line 162

Reactine proposes allergy emoji

Johnson & Johnson has begun a Canadian promotion for its Reactine allergy medication that includes a petition for the creation of an allergy emoji. The brand has submitted a formal proposal to the Unicode Consortium, which governs emoji creation, for a new symbol called "Allergy Feels." According to the company, the emoji will allow people with allergies to convey how the symptoms feel. The promotion also includes a social media component via which consumers are invited to submit personal stories about their allergies and to sign an online petition in support of the emoji.

« Back Next »

Related stories Comments