Frito Lay Canada breaks new campaign
By Adnews Staff
Frito Lay Canada of Toronto began a new campaign for Lay's potato chips called "Simply Made. Simply Good" during the Super Bowl broadcast on Sunday. The national campaign, developed by BBDO Toronto, consists of three television commercials called "Roses," "Birthday" and "Cars." In the ads, a farmer hosts a call-in show on the subject of the potatoes used in the chips. The television ads are being supported with localized radio commercials beginning today. Media buying was handled by OMD.
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