Petro-Canada begins online Olympic contest
By Adnews Staff
Petro-Canada has begun an online promotion in association with MSN/Sympatico called the "Vancouver 2010 Glass Hunt." During the initiative, which will run until Feb. 24, visitors to the MSN.ca website can search for an online representation of a branded water glass to enter a draw for an Olympic prize package. The winner will receive a four-day trip to Vancouver, $3,000 in cash and tickets to various Olympic events. The contest is part of a larger social marketing program intended to highlight Petro-Canada's 20-year history of Olympic sponsorship. It also promotes the availability of the company's line of branded Olympic glassware.
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