Cedar Springs hires Yield for brand work
By Adnews Staff
Bottled water company Cedar Springs has hired Yield of Toronto to conduct brand research and develop a new strategy for the brand. “Cedar Springs has been performing very well, but in times like these it's important for us to keep investing in the brand and ensure we have a well-defined positioning and strong value proposition," said Craig Hayhoe, the company's marketing vice-president. "We felt Yield had a great track record in branding and were a good cultural fit, so we're happy to have them on board."
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