Aeroplan promotes 25th anniversary
By Adnews Staff
Montreal-based loyalty program Aeroplan has begun a contest for program participants to promote its 25th anniversary. During the month-long initiative, called the "25 Day 250,000 Miles Giveaway," members of the program will be entered into a draw each time they buy an Air Canada ticket. The winner will receive 250,000 loyalty points for a period of 25 days. The contest is the first of a year-long series of activities that will promote the anniversary.
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