TSN, Labatt resume NFL promotion
By Adnews Staff
Specialty channel TSN has resumed an online football promotion in association with Labatt Breweries. Visitors to the TSN.ca website can participate in a prediction and trivia game called "Budweiser NFL Live." Viewers can make predictions about NFL games as they watch them on television. Correct predictions and trivia answers gain a player points. At the end of each game, the player with the most points will receive a prize package. One winner at the end of the Super Bowl championship game on Feb. 1 will receive a Samsung LCD television set. "NFL viewers now have a dynamic, interactive experience to go along with their NFL game-day viewing on CTV and TSN," said Stephan Argent, vice-president of digital media at CTV. "Budweiser NFL Live allows viewers to be a part of the action for the NFL playoffs and Super Bowl XLIII. It's more world-class content on TSN.ca and across our online network." The game was developed by Exponentia.