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Endeavour hired by Luminato

Toronto arts festival Luminato has retained Endeavour, also based in Toronto, as its advertising agency of record. The assignment includes marketing strategy, along with print, outdoor, radio, television and cinema advertising, as well as media planning. "[Endeavour] understands culture and what motivates people to react to a myriad of events," said Janice Price, president and CEO of Luminato. The annual multidisciplinary festival, launched last year, will next take place from June 6 to 15. It will include dance, music, theatre, film, literature and visual arts.

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