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Manulife Financial prepares CoverMe campaign

Manulife Financial will release a new television advertising campaign this week for its CoverMe Life insurance. The campaign was developed by Northern Lights Direct Response of Toronto, which broke a similar campaign for the company's Flexcare product last month. The 60- and 120-second commercials promote the affordability of the CoverMe plan and the ease with which it can be obtained. "This DRTV campaign reinforces the stature of the brand and effectively highlights the benefits of CoverMe Life insurance," said Ian French, president and executive creative director of Northern Lights.

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