Rogers Media of Toronto has signed Marco Mezzaluna to handle advertising sales representation for Rogers Television in Quebec and the Maritimes. Rogers Television includes CityTV, Omni Television, G4 Tech, Biography and Sportsnet.
Vancouver-based OfficePools.com has signed an online advertising sales representation agreement with UpTrend Media of Toronto. The site offers sports news, products and services aimed at office workers. "[UpTrend's] roster of online properties and destination companies was nearly unmatched," said Huw Cawthorn, general manger of OfficePools.com. "Our product speaks to the Canadian office worker who wants to take their sports talk to another level. We're looking forward to working with UpTrend to make that an even stronger reality."